Raymond “Ray” Reggie began his career in the automobile business in 1983 as a salesman and has worked at practically every position in the business. He is recognized by peers in the auto and media industries as a leader in marketing, branding, e-commerce, and sales training. Lecturing throughout the country on how to effectively start and operate Business Development Centers (BDC), Ray delivers his signature series of training programs directed at optimizing website traffic through branding, marketing, and traditional advertising.

Ray’s extensive advertising experience dates back to 1991 when he started a national based media placement company that grew into a $65 million annual business. Ray relies extensively on the marriage of Quantitative and Qualitative data when building marketing campaigns. This “Q&Q” methodology is a fundamental staple in every media campaign that he designs in the arenas of direct response, automotive, and political campaigns. He has also developed and
implemented strategic multimedia campaigns to drive heavy traffic to web sites. Utilizing advanced and proprietary web traffic reports to constantly monitor, tweak and change his campaigns, Ray ensures optimum success and cost-effectiveness.