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“So do not fear, for I am with you; do not be dismayed, for I am your God. I will strengthen you and help you; I will uphold […]

Schools, government buildings, post offices, stadiums, and even the moon all have one thing in common: The utilization of a constantly flying American Flag. My country’s flag means

Relationships form quickly between NFL teams and their communities: sponsorships, partnerships, and other aspects that tie in these mammoth franchises to the success of their cities. The opposite

Faced with a future of decisions based on economic impact, consumers are heading towards a home without cable in favor of internet-based streaming services. Cable television, which has

Here is a simple checklist to make sure you’ve got your bases covered, so you get your loan 100% forgiven.   Pillar one: Spend at least 75% of

Facebook is a “pay-to-play” social media platform! If you’re spending money every month hitting the boost button and wondering why it’s not generating more leads, sales, or quality website traffic – you’re not alone. The boost button is basically throwing money away. It’s not designed to generate actual ROI – it’s just designed to boost engagement on a specific post or video. Basically, there’s a correct way of doing things and then there’s the boost button. Below I’ve outlined a VERY basic way to avoid the boost button and actually target people that might have interest in what you’re promoting or selling. Take some time and get familiar with Facebook Ads Manager. If you go through and learn about various ad placements and types – you’ll quickly see why “boosting” is not the same as running ads. With specific geographical and behavioral targeting, you will reach a much more defined audience. Make a “Post Engagement” campaign. Even at a budget of $10/day you will likely spend less money than you would on a boosted post and it will actually be targeted correctly. And the best part? If you aren’t getting the results you want, you simply swap the Post Engagement to a new post or one from the past that you want to re-highlight. Cool, right?Spend money where it matters. If you don’t have access to a 3rd party data provider, try using remaining Facebook behavioral targeting data. Only target people that make sense. Gender, age, job title, interests – these all can be chosen or excluded so you can go after the people that you really want to hit. At the end of the day, my best advice is to stop using the boost button entirely. Focus on a genuine Facebook strategy. If you don’t have the time or the energy, pass it along to a professional Social Media Manager or Strategist. Ray Reggie www.RayReggie.com